KRAFTON | PUBG WEST

Dan Bennett

Associate Creator Partnerships Manager, PUBG West

Creator partnerships and Partner Program operations for PUBG: BATTLEGROUNDS, supported by practical reporting, workflow design and applied AI systems.

dan@danbennett.medanbennett.meDownload CV PDF

Profile

Portrait of Dan Bennett

Dan Bennett - Amsterdam, NL

I manage creator relationships and day-to-day Partner Program operations for PUBG WEST at KRAFTON. Working across Western markets, I coordinate campaigns and community events with creators, agencies and internal teams, and help Partners navigate requirements, resolve issues and get clear follow-up.

My community and technical support background shapes the way I work. Alongside relationships and delivery, I improve the reporting, guidance and workflows that support the work, turning campaign activity and feedback into practical next steps.

Alongside my role, I build practical AI and operational systems for research, documentation, coding and task coordination. I am interested in the useful layer around the model: clear inputs, reliable sources, safe handovers, human review and work that can be inspected after it is done.

Current role

KRAFTON

At KRAFTON since December 2020

Previous role

EMEA Streamer Partnership Coordinator

2022

Current role

Associate Creator Partnerships Manager, PUBG West

February 2024 to present

Manage creator relationships, campaign delivery and day-to-day Partner Program operations for PUBG: BATTLEGROUNDS across Western markets. The work combines Partner support with the operating systems behind delivery: translating requirements into practical guidance, coordinating cross-functional work, maintaining reliable reporting, and turning evidence into next actions.

Partner relationships and support

  • Act as the day-to-day contact for PUBG WEST Partners, clarifying program requirements, campaign expectations and available support.
  • Translate recurring questions and requirements into Partner-facing guidance, campaign instructions and clear support routes, and coordinate follow-up when issues depend on multiple teams.

Campaigns and activations

  • Plan, launch and report on streaming and short-form creator campaigns with HQ, regional teams, Marketing, Media Ops, agencies and creators.
  • Coordinate briefing, requirements, content submission, review, completion tracking and follow-up across the full campaign lifecycle.
  • Align Partner needs, assets, announcements and timelines across marketing, esports, product and community teams, including creator and community activations.

Reporting and data quality

  • Maintain operational trackers that give teams a shared view of Partner activity, campaign progress, completion and next actions.
  • Turn creator and campaign activity into performance reporting and recommendations, separating program-controlled actions from wider product and market factors.
  • Improve reporting workflows, data quality and automation so repeatable operational checks are easier to maintain and review.

Feedback and evidence-led reviews

  • Design practical feedback and escalation routes so creators can raise issues, provide evidence and receive follow-up.
  • Lead cross-functional evidence reviews that turn campaign, Partner and community feedback into prioritised actions for PUBG WEST.

Selected impact

The thread running through my work: make people, processes and evidence easier to work with.

Partner operations

Make Partner support clearer

Turn requirements, recurring questions and evidence into practical guidance, support routes and follow-up that Partners can act on.

Campaign delivery

Make campaign progress visible

Coordinate briefing, delivery, submission, review, completion tracking and reporting across creators, agencies and internal teams.

AI and operational systems

Improve the system around the work

Move repeatable work towards clearer data flows, source-grounded AI support, human review and recoverable handovers.

Applied AI and operational systems

Alongside creator partnerships and program operations, I design and use AI-assisted systems for research, reporting, documentation, coding and task coordination.

The useful part is the operating model around the model: clear inputs, reliable sources, safe handovers, human review and work that can still be inspected after it is done.

Capability map

Creator and Partner operations

  • Relationship management
  • Campaign lifecycle ownership
  • Support and escalation
  • Cross-functional coordination

AI and systems practice

  • Source-grounded research
  • CLI, MCP and REST tool integration
  • Provenance and human review
  • Recoverable task handovers

Reporting and delivery

  • KPI and OKR reporting
  • Data quality and workflow design
  • Feedback and evidence reviews
  • Community operations

How I work with AI

  • Use AI-assisted tools for bounded research, analysis, drafting, coding and documentation, treating generated output as a working draft rather than an authority.
  • Design workflows with explicit inputs, source links, handovers, review points and closure conditions so work can continue without losing context.
  • Connect agents to tools through CLI, MCP and REST interfaces, while keeping credentials, permissions and external sends behind explicit boundaries.
  • Build local-first, auditable state with structured memory, task history, provenance and recoverable changes instead of opaque generated output.
  • Verify meaningful outputs against source material, tests, build results and the intended destination before treating them as finished.

Earlier employment

APT Solutions

Service Desk Agent

November 2019 - December 2020

Supported membership software as one of three Service Desk Agents, working with customers from small taxi firms to large unions.

  • Covered UK, Australian and New Zealand customers across three shift patterns, including nights
  • Investigated incidents, identified causes and considered how to prevent recurrence
  • Wrote clear customer-facing incident reports and supported customers across multiple time zones

PriorsVLE

Concurrent with HowToMoodle (2012 to 2018)

Director & VLE Technical Consultant

2017 - 2019

Co-founded a Moodle technical support, hosting and development business, delivering custom plugin development, site migrations and upgrades.

  • Managed client relationships and captured requirements through to agreed delivery
  • Built internal systems to support efficient day-to-day workflows and applied LEAN process thinking
  • Provided first-line support for client users and coordinated technical follow-up
  • Managed invoicing and payment follow-up
  • Ran social media marketing, sharing Moodle tips, news and service information

HowToMoodle

Concurrent with PriorsVLE (2017 to 2019)

Support Technician

2012 - 2018

Supported Moodle and Totara customers through setup, upgrades, migrations and ongoing troubleshooting. Maintained client relationships and kept customers informed during incidents, including 24/7 hosting on-call cover.

  • Automated manual setup and support tasks with scripts and provided first-line support through Helpspot
  • Provided Moodle/Totara administrator and technical server support for customer sites hosted in-house or by third parties
  • Managed internal CentOS hosting (versions 5, 6 and 7) with Apache, PHP, MySQL/MariaDB and DirectAdmin, plus client servers running CentOS, Ubuntu, Gentoo and Windows Server with HTTPD, Apache2 and Nginx
  • Monitored sites and servers with Icinga/Nagios and kept customers informed when issues affected service
  • Debugged Moodle/Totara application issues in PHP and MySQL, raised issues against the Moodle/Totara Tracker and tested plugins with JIRA
  • Managed Git repositories for Moodle/Totara code, custom plugins and themes, and documented technical changes to the hosting platform
  • Rolled out a Windows Server 2012 domain controller and managed company desktops and laptops, including troubleshooting, patching, hardware/software upgrades and asset tracking

Capita ITS (ex-i2Q Education)

Junior Technical Support

2008 - 2012

Joined i2Q Education, later Capita ITS, supporting schools and colleges using Moodle and handling annual data rollovers in their customised environment before the new academic year.

  • Resolved platform questions and issues during term time
  • Worked with developers on QA for OpenHive, writing test plans and automated test scripts

Community, events and media

PUBG Reddit (r/PUBATTLEGROUNDS)

Volunteer Community Manager & Community Games Host

2018 - December 2020

Progressed from community member to moderator and wider community operations lead for a 100k+ member subreddit.

  • Moderated the community, resolving conflicts and applying community standards fairly
  • Turned player feedback into structured discussions with the game team through Reddit and Twitter
  • Worked with PUBG Corp staff on community events, giveaways, bug reports and player feedback
  • Gathered evidence for the Community Reporting team and submitted cases to the development team
  • Ran Community Custom Games, including tournaments, leaderboards, live streams and casting on Twitch
  • Managed the PUBG Reddit Twitter account and built Discord bots in Python to support community operations

EGX & epic.LAN

Watch & Learn PUBG Professional

17th October - 20th October 2019

epic.LAN brought me in to teach new players in their Watch & Learn area during EGX 2019. I spent four days running 30-minute sessions, teaching people the basics of PUBG, showing them how to improve, and giving console players a chance to try the PC version.

  • Helped set up and pack down multiple EGX stages managed by epic.LAN
  • Ran my own dedicated Watch & Learn station for all four days
  • Developed teaching skills showing complete beginners the ropes
  • Promoted the sessions on my own social media to drive interest

Chicken4Charity - SpecialEffect

PUBG Observer

26th July 2019

Volunteered at SpecialEffect's Chicken4Charity 2019 PUBG tournament, featuring 20 teams from the UK games industry. The event raised over £14,000 to help disabled gamers play.

  • Helped set up matches and managed in-game observer cameras to capture live action
  • Supported broadcasts on Steam, Twitch and Facebook

NovaFM

Volunteer Presenter / Producer

2012 - 2014

Hosted and produced two weekly shows at Newport's community radio station. One covered new, upcoming and rarely heard artists; the other focused on dance, trance and UK hardcore.

  • Wrote and produced hourly Friday and Saturday news bulletins
  • Supported outside broadcasts at local festivals, including Newfest and The Pheztival