KRAFTON
December 2020 to present
- Associate Creator Partnerships Manager, PUBG WestFebruary 2024 to present
- Streamer Partnership Coordinator, EMEADecember 2020 to February 2024
At KRAFTON since December 2020, on creator partnerships for the PUBG Partner Program.
Partner programme
- Own the programme end to end across EMEA, Türkiye, CIS, North America and Latin America: creator selection, rules and benefits, quarterly activity audits, campaigns and Partner support.
- Handle Partner contracts and agreements, and scope and negotiate agency work.
- Manage external agencies on campaigns alongside hands-on roster work, and supervise an intern building a consolidated team dashboard and reporting tool.
Campaigns
- Planned and oversaw a 16-creator regional streaming campaign delivered with an external agency, and prepared its social posts and assets: delivered all 64 contracted streams, with viewership and watch hours well above target.
- Ran update campaigns on PC and console. On a recent PC streaming campaign, 89 of 93 participating Partners completed.
- Delivered creator campaigns across multiple regions and languages with HQ, regional, marketing and media teams, agencies and creators.
- Write paid creator campaign plans and submit them to HQ for approval.
- Build creator mission campaigns on the programme's new creator platform.
Tooling
- Run a set of AI agents that automate campaign operations, reporting and documentation, with a human approval step before anything goes out.
- Rebuilt the Partner data dashboard end to end; it replaced spreadsheet tracking and is now the single source of truth for programme reporting.
- Produce weekly creator sentiment reporting and monthly programme reporting for HQ leadership.
- Built an automated player-report intake and triage system that I designed and operate.
