I joined KRAFTON in December 2020 and manage creator relationships, campaign delivery and day-to-day program operations for the PUBG Partner Program across Western markets. I coordinate delivery with HQ, regional teams, Marketing, Media Ops, agencies and creators, and keep improving the workflows and support routes Partners use.
- Act as the day-to-day point of contact for PUBG WEST Partners, helping them understand program requirements, campaign expectations and available support
- Plan, launch and report on creator campaigns across streaming and short-form content, coordinating with HQ, regional teams, Marketing, Media Ops, agencies and creators
- Coordinate partner campaigns and activations from briefing and requirements through content submission, review, completion tracking and follow-up
- Work with marketing, esports, product, community and regional teams to align campaign plans, partner needs, assets, announcements and delivery timelines
- Create and improve Partner-facing guidance, campaign instructions and support routes so requirements are clear and easy to follow
- Turn creator and campaign activity into clear performance reporting and recommendations, separating program-controlled actions from wider product and market factors
- Maintain reporting and operational trackers used to monitor Partner activity, campaign progress, completion and follow-up actions
- Improve Partner operations through better reporting workflows, data quality and automation, moving manual processes towards scalable, data-backed tools
- Design practical feedback and escalation routes so creators can raise issues, provide evidence and receive follow-up
- Lead cross-functional reviews that turn campaign, Partner and community evidence into prioritised actions for PUBG WEST