Dan Bennett

Creator partnerships and Partner Program owner, PUBG West (KRAFTON)

Amsterdam, Netherlands

Right to work in the UK and the Netherlands. Open to remote.

I own the PUBG Partner Program for PUBG West end to end: around 350 creators (around 280 active in a typical month) across EMEA, Türkiye, CIS, North America and Latin America, on PC and console, across Twitch, Kick, YouTube and TikTok. I partner directly with HQ on programme direction and approvals, and I build the tooling the programme runs on.

At KRAFTON since December 2020. Earlier work includes APT Solutions, PriorsVLE, HowToMoodle and Capita ITS, plus community roles with PUBG Reddit, EGX, SpecialEffect and NovaFM.

Profile

Portrait of Dan Bennett

Dan Bennett, Amsterdam, Netherlands

I came into this work from technical support and from PUBG community roles. That included a 100k+ member Reddit community, tournaments, live broadcasts and player feedback for the game team.

I also build the automations behind the programme, including a weekly report cut from about three hours to about five minutes. Everything AI-assisted has a written source and a human check before it ships.

Current work

Partner Program

Around 350 creators (around 280 active in a typical month) across EMEA, Türkiye, CIS, North America and Latin America, on PC and console, owned end to end.

Campaigns

Delivered all 64 contracted streams on a 16-creator regional campaign, with viewership and watch hours well above target.

Automation

Cut a weekly Partner report from about three hours of work to about five minutes of review.

Experience

Employment and community work, most recent first.

KRAFTON

December 2020 to present

  • Associate Creator Partnerships Manager, PUBG WestFebruary 2024 to present
  • Streamer Partnership Coordinator, EMEADecember 2020 to February 2024

At KRAFTON since December 2020, on creator partnerships for the PUBG Partner Program.

Partner programme

  • Own the programme end to end across EMEA, Türkiye, CIS, North America and Latin America: creator selection, rules and benefits, quarterly activity audits, campaigns and Partner support.
  • Handle Partner contracts and agreements, and scope and negotiate agency work.
  • Manage external agencies on campaigns alongside hands-on roster work, and supervise an intern building a consolidated team dashboard and reporting tool.

Campaigns

  • Planned and oversaw a 16-creator regional streaming campaign delivered with an external agency, and prepared its social posts and assets: delivered all 64 contracted streams, with viewership and watch hours well above target.
  • Ran update campaigns on PC and console. On a recent PC streaming campaign, 89 of 93 participating Partners completed.
  • Delivered creator campaigns across multiple regions and languages with HQ, regional, marketing and media teams, agencies and creators.

Tooling

  • Built the tooling that runs the programme: an automated weekly Partner sentiment report (about three hours of work cut to about five minutes of review), an automated player-report intake and triage system that I designed and operate, and a Partner dashboard that replaced spreadsheet-based Partner management.

APT Solutions

November 2019 to December 2020

Service Desk Agent

I supported membership software as one of three Service Desk Agents. Customers included small taxi firms and large unions. The software is for not-for-profit membership organisations, including trade unions, professional institutions, sporting bodies and charities.

  • Covered UK, Australian and New Zealand customers across three shift patterns, including nights
  • Investigated incidents, identified causes and considered how to prevent recurrence
  • Wrote clear customer-facing incident reports and supported customers across multiple time zones

PUBG Reddit (r/PUBATTLEGROUNDS)

2018 to December 2020

Volunteer Community Manager & Community Games Host

I joined as a community member, then became a moderator, then led community operations for a 100k+ member subreddit. The community covered PLAYERUNKNOWN'S BATTLEGROUNDS on PC, Xbox One and PlayStation 4.

  • Moderated the community, resolving conflicts and applying community standards fairly
  • Turned player feedback into structured discussions with the game team
  • Worked with PUBG Corp staff on community events, giveaways, bug reports and player feedback
  • Gathered evidence for the Community Reporting team and submitted cases to the development team. Later joined that team, providing evidence of rule-breaking, including cheating
  • Ran Community Custom Games, including tournaments, leaderboards, live streams and casting on Twitch. Some modes were created with the team and players
  • Built Discord bots in Python to support community operations

PriorsVLE

2017 to 2019

Director & VLE Technical Consultant

Concurrent with HowToMoodle (2012 to 2018)

I co-founded a Moodle technical support, hosting and development business. We built plugins, migrated sites and ran upgrades. PriorsVLE is a virtual learning environment (VLE) business. We worked with schools, colleges and businesses, including sites owned by the customer or by third parties.

  • Managed client relationships and took requirements through to the work we had agreed
  • Built internal systems for the day-to-day work and used LEAN on those workflows
  • Provided first-line support for client users and coordinated technical follow-up
  • Managed invoicing and payment follow-up
  • Ran social media marketing, sharing Moodle tips, news and service information

EGX & epic.LAN

17 October to 20 October 2019

Watch & Learn PUBG Professional

epic.LAN brought me in to teach new players in their Watch & Learn area during EGX 2019. I spent four days running 30-minute sessions, teaching people the basics of PUBG, showing them how to improve, and giving console players a chance to try the PC version. PUBG is PLAYERUNKNOWN'S BATTLEGROUNDS.

  • Helped set up and pack down multiple EGX stages managed by epic.LAN
  • Ran my own dedicated Watch & Learn station for all four days
  • Taught complete beginners the basics

PUBG Observer

I volunteered at SpecialEffect's Chicken4Charity 2019 PUBG tournament. It had 20 teams from the UK games industry.

  • Helped set up matches and managed in-game observer cameras to capture live action
  • Supported broadcasts on Steam, Twitch and Facebook

HowToMoodle

2012 to 2018

Support Technician

Concurrent with PriorsVLE (2017 to 2019)

I supported Moodle and Totara customers with setup, upgrades, migrations and troubleshooting. I maintained client relationships and kept customers informed during incidents, including 24/7 hosting on-call cover. We agreed the timescales, and the work was done to them.

  • Automated manual setup and support tasks with scripts and provided first-line support through Helpspot. Designed and implemented that automation for most of the manual setup work
  • Provided Moodle and Totara administrator and technical server support for customer sites hosted in-house or by third parties
  • Managed internal CentOS hosting (versions 5, 6 and 7) with Apache, PHP, MySQL and MariaDB and DirectAdmin, plus client servers running CentOS, Ubuntu, Gentoo and Windows Server with HTTPD, Apache2 and Nginx
  • Monitored sites and servers with Icinga and Nagios and kept customers informed when issues affected service
  • Debugged Moodle and Totara application issues in PHP and MySQL, raised issues against the Moodle and Totara Tracker and tested plugins with JIRA
  • Managed Git repositories for Moodle and Totara code, custom plugins and themes, and documented technical changes to the hosting platform
  • Rolled out a Windows Server 2012 domain controller and managed company desktops and laptops, including troubleshooting, patching, hardware and software upgrades and asset tracking

NovaFM

2012 to 2014

Volunteer Presenter and Producer

I hosted and produced two weekly shows at Newport's community radio station. One covered new, upcoming and rarely heard artists. The other focused on dance, trance and UK hardcore.

  • Wrote and produced hourly Friday and Saturday news bulletins
  • Supported outside broadcasts at local festivals, including Newfest and The Pheztival, in 2012 and 2013

Capita ITS (ex-i2Q Education)

2008 to 2012

Junior Technical Support

I joined i2Q Education, later Capita ITS. I supported schools and colleges using Moodle, and I handled the annual data rollovers in their customised environment before the new academic year. i2Q Education was part of Synetrix.

  • Resolved platform questions and issues during term time
  • Worked with developers on QA for OpenHive, writing test plans and automated test scripts

Skills

Creator and Partner operations

  • Partner programme design (selection, rules, benefits, audits)
  • Contracts and agency negotiation
  • Twitch, Kick, YouTube and TikTok

AI and tools

  • Workflow automation and AI tooling
  • Python, PHP and MySQL, Git and Linux

AI and tools

Everything AI-assisted has a written source and a human check before it ships.