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Dan Bennett

Creator partnerships and Partner Program owner, PUBG West (KRAFTON)

Amsterdam, Netherlands

Right to work in the UK and the Netherlands. Open to remote.

I own the PUBG Partner Program for PUBG West end to end: around 350 creators (around 280 active in a typical month) across EMEA, Türkiye, CIS, North America and Latin America, on PC and console, across Twitch, Kick, YouTube and TikTok. I partner directly with HQ on programme direction and approvals, and I build the tooling the programme runs on.

At KRAFTON since December 2020. Earlier work includes APT Solutions, PriorsVLE, HowToMoodle and Capita ITS, plus community roles with PUBG Reddit, EGX, SpecialEffect and NovaFM.

Profile

I came into this work from technical support and from PUBG community roles. That included a 100k+ member Reddit community, tournaments, live broadcasts and player feedback for the game team.

I also build the automations behind the programme, including a weekly report cut from about three hours to about five minutes. Everything AI-assisted has a written source and a human check before it ships.

Current work

Partner Program

Around 350 creators (around 280 active in a typical month) across EMEA, Türkiye, CIS, North America and Latin America, on PC and console, owned end to end.

Campaigns

Delivered all 64 contracted streams on a 16-creator regional campaign, with viewership and watch hours well above target.

Automation

Cut a weekly Partner report from about three hours of work to about five minutes of review.

Experience

KRAFTON

December 2020 to present

  • Associate Creator Partnerships Manager, PUBG WestFebruary 2024 to present
  • Streamer Partnership Coordinator, EMEADecember 2020 to February 2024

At KRAFTON since December 2020, on creator partnerships for the PUBG Partner Program.

Partner programme

  • Own the programme end to end across EMEA, Türkiye, CIS, North America and Latin America: creator selection, rules and benefits, quarterly activity audits, campaigns and Partner support.
  • Handle Partner contracts and agreements, and scope and negotiate agency work.
  • Manage external agencies on campaigns alongside hands-on roster work, and supervise an intern building a consolidated team dashboard and reporting tool.

Campaigns

  • Planned and oversaw a 16-creator regional streaming campaign delivered with an external agency, and prepared its social posts and assets: delivered all 64 contracted streams, with viewership and watch hours well above target.
  • Ran update campaigns on PC and console. On a recent PC streaming campaign, 89 of 93 participating Partners completed.
  • Delivered creator campaigns across multiple regions and languages with HQ, regional, marketing and media teams, agencies and creators.
  • Write paid creator campaign plans and submit them to HQ for approval.
  • Build creator mission campaigns on the programme's new creator platform.

Tooling

  • Run a set of AI agents that automate campaign operations, reporting and documentation, with a human approval step before anything goes out.
  • Rebuilt the Partner data dashboard end to end; it replaced spreadsheet tracking and is now the single source of truth for programme reporting.
  • Produce weekly creator sentiment reporting and monthly programme reporting for HQ leadership.
  • Built an automated player-report intake and triage system that I designed and operate.

Earlier experience

APT Solutions

November 2019 to December 2020

Service Desk Agent

  • Supported membership software for customers in the UK, Australia and New Zealand.

PriorsVLE

2017 to 2019

Director & VLE Technical Consultant

  • Co-founded a Moodle technical support, hosting and development business, alongside HowToMoodle.

HowToMoodle

2012 to 2018

Support Technician

  • Supported Moodle and Totara customers and managed Linux hosting, including scripting, upgrades and on-call cover.

Capita ITS (ex-i2Q Education)

2008 to 2012

Junior Technical Support

  • Supported schools and colleges using Moodle, and wrote test plans and automated test scripts.

Community and volunteering

PUBG Reddit (r/PUBATTLEGROUNDS)

2018 to December 2020

Volunteer Community Manager & Community Games Host

  • Led community operations for a 100k+ member PUBG subreddit, from community member to moderator to community lead.
  • Ran moderation, player feedback, community events, custom games, tournaments and live streams, and built Discord bots in Python.

EGX & epic.LAN

17 October to 20 October 2019

Watch & Learn PUBG Professional

  • Taught new players the basics of PUBG.

Chicken4Charity for SpecialEffect

26 July 2019

PUBG Observer

  • Helped run matches and in-game cameras for the tournament.

NovaFM

2012 to 2014

Volunteer Presenter and Producer

  • Hosted and produced weekly shows at Newport community radio.

AI and tools

I also build the automations behind the programme, including a weekly report cut from about three hours to about five minutes.

Everything AI-assisted has a written source and a human check before it ships.

Creator and Partner operations

Partner programme design (selection, rules, benefits, audits). Contracts and agency negotiation. Twitch, Kick, YouTube and TikTok.

AI and tools

Workflow automation and AI tooling. Python, PHP and MySQL, Git, Linux, Tableau and StreamHatchet.